🕊️ PRIVACY POLICY

The Store is committed to the transparency, privacy, and security of its customers' data throughout the entire interaction process with our website. To help you better understand what information we collect and how we use, store, or delete it, we detail our Privacy Policy below.

Customer registration data is not shared with third parties except when necessary for delivery, billing, or participation in promotions requested by customers. Your personal data is essential for the order to arrive safely to your home, according to the stipulated delivery time.

For what purposes do we use customer personal data?

To deliver the purchased products or services;
To keep you informed about the status of your order;
To coordinate with partners the delivery or provision of services;
To carry out exchanges;
To send communications about services and provide a better customer experience, making the Store even more relevant in their daily lives.

Customer Rights

The General Data Protection Law (GDP) grants the Customer the right to request information from the store at any time, upon formal request, regarding the data processed.

For the Privacy Policy to be fully understood, it is essential to clarify some important concepts:

Customer: any natural person who purchases products or services in physical stores, on the website, or on the app;
Personal Data: any information relating to a person that identifies them or that, when used in combination with other processed information, identifies an individual. Likewise, any information through which it is possible to identify or contact a person.
Processing of Personal Data - The collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, archiving, storage, deletion, evaluation or control of information, communication, transfer, dissemination, or extraction of data about individuals is considered personal data processing.
Data Subject: any natural person whose personal data is processed by the store;
Purpose: what we want to achieve with the processing of personal data.
Necessity: The processing of personal data must be limited to the minimum necessary for the intended purpose. That is, it must be relevant, proportionate, and not excessive.
Consent: Clear and objective authorization granted by the data subject for the processing of their personal data for a previously stipulated purpose. After giving consent, you may revoke it at any time. Revocation does not cancel any previously performed processing.

1- To whom does this privacy policy apply?
It applies to all La Tienda customers, including the website, app, and physical stores, who in some way have personal data processed by us.

2- What type of personal information do we collect and use?
La Tienda collects and stores the information you provide to us in several ways: when you provide your invoice; exchange a product; purchase one of the services or products offered by the store; create an account and provide information in "My Account"; place an order on our website; participate in the monthly sweepstakes; when you interact with Customer Service; when you participate in surveys or marketing promotions, etc.

Among the data that may be requested are: full name, email address, ID, date of birth, gender, address, phone number, and credit card number.

Information automatically collected by the Store: We collect and store certain information whenever the Customer interacts with us. For example, we use cookies and obtain information when your browser accesses our website; when you click on ads, partner emails, and other content provided by us on other websites.

Information collected by mobile device:

When the Customer accesses our website through their device, we may receive data about their location and their mobile device. We may use this information to provide them with personalized content, such as ads, search results, and more. Most mobile devices allow the Customer to disable location services.

Information collected from other sources:

Public sources (e.g., demographic data);
Credit agencies or bureaus (e.g., credit reports/checks);
Data providers (e.g., demographic data related to online and interest-based ads).

3-Why do we request your personal data?

The data is necessary for:

Deliver the purchased products or contracted service;
Optimize your interaction with us;
Ensure the security of the website, its application, and the data it processes;
Inform the Customer about offers and publicize our services;
Comply with legal obligations;
Administrative and management purposes.

Providing this data allows us to:

- Deliver the purchased products or services;
- Process the exchange or return of products within the timeframe established by the CDC (Consumer Protection Code);
- Send order status updates and service communications;
- Coordinate with partners on the delivery or availability of services;
- Provide services tailored to the Customer's needs;
- Improve the customer shopping experience in the Store;
- Conduct market analysis and research;
- Keep the Customer informed about the products and services we offer;
- Run targeted online advertising;
- Prevent, detect, and investigate activities that are inconsistent with our Code of Conduct or that are prohibited or illegal;

- Improve our website, products, and services.

The Store uses legal bases, which may vary depending on the purpose of collection, to process Customers' personal data. The retention period may vary depending on the legal basis applicable to each situation and the purpose.

3.1 Marketing Services

Marketing services are offered through free communications about offers, services, and products addressed to the Customer, related to their profile on the website and purchases made. This service covers emails, SMS, and WhatsApp. It is important to note that the Customer can cancel the service at any time by accessing "My Account."

4. With whom do we share your data?
The information collected will only be shared when necessary:
(i) for the proper provision of the services covered by its activities with partner companies;

(ii) protection in the event of a dispute;

(iii) by court order or request from a competent authority; (iv) with companies that provide technological and operational infrastructure, such as payment intermediaries and information storage service providers.

5- International Data Transfer
As the Internet is a global environment, certain services offered by the Store may require the transfer of your data to other countries.
In these cases, the data is processed in accordance with the LGPD (General Data Protection Law) and other protection legislation. We take security measures in accordance with our policies and adopt standard clauses in contracts with suppliers and service providers.

By browsing our website, app, purchasing in our physical stores, and/or communicating with us, you consent to the processing of your information, including international data transfers, when necessary. We take measures to ensure that any information collected is handled securely, in accordance with data protection standards, and in accordance with this Privacy Policy.

6- How long do we store personal information?
We store Customer information in accordance with the statute of limitations under Brazilian law.

7. What are the data subject's rights?
From the date the LGPD comes into effect, the data subject will have the right to obtain information regarding their data from the Store at any time upon formal request.

The Store will have 15 days to respond to the data subject's requests. Requests will be analyzed in accordance with current legislation, and for legal reasons, some requests may not be honored.

According to the LGPD, data subjects may exercise their rights through:

I – confirmation of the existence of processing;

II – access to data;

III – correction of incomplete, inaccurate, or outdated data;

IV – anonymization, blocking, or deletion of unnecessary, excessive, or processed data in violation of the provisions of this Law;

V – data portability to another service or product provider, upon express request, in accordance with the regulations of the national authority, observing trade and industrial secrets;

VI – deletion of personal data processed with the data subject's consent;

VII – information on the public and private entities with which the data controller shared the data;

VIII – information on the possibility of refusing consent and the consequences of refusal;

IX – revocation of consent.

8- How to exercise your rights?
You can exercise your rights by logging in to unsubscribe from notifications. You can also contact us via email.
To change your preferences regarding notifications (including marketing communications) at any time, you can access "My Account." If you do not wish to receive our marketing communications, you can also unsubscribe by clicking the link sent with the marketing email.

9- Can children shop at the Store?
The Store sells products for children, but they must be purchased by adults. If you are under 18, you must make the purchase with a parent or guardian.

10- Cookies and similar technologies
Cookies are small data files that are placed on your computer or other devices (such as smartphones or tablets) while you browse the website.

We use cookies, pixels, and other technologies (collectively, "cookies") to recognize your browser or device, learn more about your interests, provide essential features and services, and also to:

Keep track of your preferences to send you only ads that interest you. You can set your preferences through your account;
Track the items stored in your shopping cart;
Perform research and diagnostics to improve content, products, and services; Prevent fraudulent activity; and Improve security.
If you block or reject our cookies, you will not be able to add items to your shopping cart, proceed to checkout, or use our products and services that require a login.

Click "Help" in your browser settings to learn how to stop accepting cookies and receive notifications when you receive new ones; to see when they expire; and to disable them.

11- How can you keep your personal information secure?
The Store uses the best security protocols to preserve the privacy of Customer data, but also recommends individual protection measures.
To maintain the security and protection of your personal information provided during registration or purchases, under no circumstances should you share your username and password with third parties. Additionally, when accessing your account through "My Account," especially on public computers, make sure you are logged out of your account to prevent unauthorized persons from accessing and using the information without your knowledge.

We do not request personal information by phone, WhatsApp, SMS, or email. Under no circumstances will it be shared, as this could be an attempt at misuse.

12- Other important information regarding data protection
If changes are made to our Privacy Policy, you will receive an email.

13- How can I contact the Store's Data Protection Officer?
The Data Protection Officer is the person appointed by the Store to act as a communication channel between the data controller, data subjects, and the National Data Protection Authority (ANPD), when it is formalized. Any questions can be sent to the email address.

14- Legislation and Jurisdiction
This policy shall be governed, interpreted, and enforced in accordance with the laws of the Federative Republic of Brazil, especially Law No. 1000/2009.

Still have questions? We're here to help. Enjoy and talk to us! 24/7 service: we usually respond within a few hours.

Email: contact@mavellie.com